A large number of Consumerist readers are in the “Millennial” generation, and really love Costco. That’s just anecdotal information based on the contents of our inbox, though: some investment analysts are starting to wonder whether today’s young adults will buy their own memberships and get their frozen meat by the crate, their toilet paper by the truckload, and their honey a gallon at a time, just like their forebears.
The millennial generation is roughly defined as “people born between 1980 and 2000.” While it’s impossible to generalize about everyone born in a twenty-year span, especially when the older cohort didn’t even get mobile phones until they were legal adults. Experts have noticed broad trends, though: even when they are gainfully employed and can afford them, millennials are less interested in owning cars and houses than prior generations were at the same age.
That must have companies that run suburban big boxes like Costco stores worried. In a recent conference call, Costco CFO Richard Galanti told analysts that the retailer is looking to expand its offerings of organic foods and trying delivery.
Do those stereotypical giant packs of toilet paper appeal to young adults who are frugal, but don’t have the expansive basements and garages that they might have grown up with in the suburbs? In the coming decades, Costco will find out, and might change
Does Costco have a youth problem? [RetailWire] (via Time)
by Laura Northrup via Consumerist
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