Monday 21 July 2014

Android Apps Again Top iOS in Downloads; Still Lag Behind in Revenue


According to figures in a new report by App Annie, Android app downloads in the second quarter ending June have surpassed the previous quarter, and once again lead iOS app downloads. Another trend repeated in the second quarter is that iOS apps generated more revenue than Android apps.


App Annie (via Android Authority), an app analytics firm, says that Android app downloads (via Google Play) increased by 60 percent from the first quarter of this year, while iOS downloads saw a 40 percent jump. Talking in numbers, Google Play saw over 150 million app downloads, while the App Store saw around 100 million app downloads.


Despite a dramatic increase in the number downloads, Google's Android apps were not able to generate more revenue than what was generated by iOS app downloads. It has been noted that while the iOS apps generated $100 million in revenue (increase of 45 percent from Q1), Android apps generated only $60 million (and increase of 30 percent).


The top 5 regions that contributed in the Google Play's app downloads were US, Brazil, India, Russia and South Korea. As compared to the App Annie's Q1 figures, India jumped from 5th to 3rd spot, while Russia and South Korea both dropped a place. Revenue-wise, Japan topped the list, followed by US, South Korea, Germany and Taiwan.


The report also mentioned that the 'Games' section dominated in both app download numbers and the revenue generated on Google Play. A report in April indicated that while Google Play had a lead with 45 percent more downloads over Apple's App Store, iOS apps still generated a huge 85 percent more revenue than apps on the Google Play. It was also noted that a lot of the growth in the Android download numbers was being led by emerging markets like Russia and Brazil.



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