Financial terms of the deal were not disclosed, but unconfirmed online reports valued the deal at around $15 million.
"We're thrilled to announce that we're becoming part of
It has applications tailored for mobile devices powered by Apple or Google-backed Android software.
Songza features that have resonated with users will be woven into Google Play Music and YouTube where possible, the California-based technology titan said in a post at its Google+ social network.
"They've built a great service which uses contextual expert-curated playlists to give you the right music at the right time," Google said.
New York-based Songza has been likened to Pandora, which has a leading ad-supported streaming music model.
Google, Amazon and Apple have music services that compete in a market where Pandora and Spotify have found success.
Apple in May bought Beats Music and Beats Electronics in a deal worth $3 billion to bolster its position in the hotly contested online music sector.
The move is expected to help the US tech giant a pioneer in digital music with its wildly popular iTunes platform ramp up its efforts to counter the successful models of streaming services like Pandora, Spotify and others.
No comments:
Post a Comment